We believe in loving our hair at every stage.

We believe that we should feel beautiful with our natural hair. 

We believe that natural hair is professional.

We believe that healthy hair IS good hair.

We believe that natural kinky/coily textured hair does grow.

We believe that shrinkage is a sign of healthy hair.

We believe in setting a plan to care for our hair and making it a priority.

We believe in simple hair care maintenance.

We believe we should never let our hair dry out.  Moisturizing our hair is important to help our hair look it's best and retain length.  

We believe that we should not sacrifice the health of our hair for styling.  

We believe that trims are an important part of a healthy hair care regimen.  

We believe in talking about and raising awareness of social issues about black beauty.