Step 5 • Treat | Super Potent Hair Serum – Refined Formula

SUPER POTENT HAIR SERUM PLUS

Intensive Ayurvedic Scalp + Growth Support

This isn’t just another hair oil.

Super Potent Hair Serum Plus begins with a potent herbal infusion of Ayurvedic botanicals, vitamins and scalp-stimulating ingredients traditionally used to support healthy hair growth, strengthen vulnerable areas and improve the condition of the scalp.

Then we took it further.

The original herbal-infused formula is fortified with 10% Pumpkin Seed Oil, 5% Black Seed Oil, 5% Broccoli Seed Oil and 5% Squalane—creating a concentrated scalp and hair serum designed to address the places where healthy growth and length retention can start to break down.

From thinning-prone edges and crown areas to dry scalp, fragile roots, shedding and new growth that needs extra softness, Super Potent delivers targeted nourishment where your hair needs it most.

Because growing hair is only part of the equation.

Keeping it is the goal.

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Best For

• Thinning-prone edges, crown and hairline
• Excessive shedding and fragile roots
• Dry, itchy or uncomfortable scalp
• Breakage around vulnerable areas
• Dry, coarse or difficult-to-manage new growth
• Supporting healthy hair growth
• Improving length retention
• Maintaining a healthier scalp between wash days
• Anyone who wants more from a scalp oil than shine

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What Makes It Different

An Ayurvedic Herbal Infusion — Not Just a Blend of Oils

Super Potent starts with an herbal-infused base featuring Amla, Bhringraj, Brahmi, Rosemary, Fenugreek, Nettle, Comfrey, Hibiscus, Basil and other botanicals selected for their long history in scalp and hair care.

The formula also includes Sulfur, Peppermint, Menthol, Camphor and Capsicum for an invigorating scalp-care experience that makes Super Potent distinctly different from a basic finishing oil.

Then We Fortified It.

10% Pumpkin Seed Oil
A meaningful concentration of this nutrient-rich oil adds fatty acids, antioxidants and phytosterols to a formula designed to support thinning-prone areas and healthy hair growth.

5% Black Seed Oil
Rich in naturally occurring compounds including thymoquinone, Black Seed Oil adds antioxidant-rich nourishment while helping condition dry scalp and support healthier-feeling roots.

5% Broccoli Seed Oil
A lightweight, high-slip oil that helps smooth, soften and condition the hair—particularly valuable for keeping new growth pliable and reducing friction during manipulation.

5% Squalane
Provides lightweight emollience that helps soften dry roots, improve spreadability and lock in softness without turning this concentrated serum into an unnecessarily heavy oil.

Vitamin E
Provides antioxidant support while helping condition and protect the oil blend.

This isn't a formula built around one trendy hero ingredient.

It's a multi-layered scalp and retention formula designed to work from several angles at once.

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Your Routine

APPLY

Part the hair and apply a small amount directly to the scalp, concentrating on the edges, crown, hairline or other areas that need additional attention.

Super Potent can also be used along the roots and new growth when additional softness and conditioning are needed.

MASSAGE

Gently massage into the scalp for 3–5 minutes to distribute the serum and stimulate the scalp.

STAY CONSISTENT

Use 2–3 times per week or as needed.

When using Super Potent Hair Serum Plus as part of a Thrive & Retain System, follow the product placement shown on the routine card included with your system.

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Why This Serum Works

Healthy hair growth and length retention don't depend on one thing.

The condition of the scalp matters. The strength of the strand matters. Breakage matters. Shedding matters. And what happens to fragile new growth after it emerges matters.

That's why Super Potent isn't built like a basic scalp oil.

Its Ayurvedic herbal infusion combines Amla, Bhringraj and Brahmi with Rosemary, Fenugreek, Nettle, Comfrey, Hibiscus and other botanicals traditionally used to nourish the scalp, strengthen hair and support healthy growth.

Peppermint, Menthol, Camphor and Capsicum, combined with scalp massage, provide an invigorating scalp experience and help make consistent scalp care an intentional part of the routine.

Pumpkin Seed Oil and Black Seed Oil provide concentrated lipid and antioxidant-rich nourishment for the scalp and vulnerable areas.

Broccoli Seed Oil and Squalane improve conditioning, softness and slip—especially important around new growth and fragile roots where friction and manipulation can contribute to breakage.

And the richer Castor and Soybean Oil base helps condition the scalp and coat vulnerable strands, helping dry new growth stay softer and more manageable.

The result is a serum designed to support the entire retention picture:

Scalp care. Healthy growth. Softer new growth. Stronger-feeling roots. Less breakage. Better retention.

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What To Expect

With consistent use:

• A more conditioned, comfortable scalp
• Softer, more manageable new growth
• Less dryness around the roots
• Reduced breakage in vulnerable areas
• Stronger-feeling edges, crown and hairline
• Support for excessive shedding
• Healthier-looking, more resilient hair
• Better length retention over time
• A scalp-care routine that supports healthy hair growth instead of simply adding surface shine

Consistency matters. Super Potent is designed to become part of your routine—not something you reach for only after you notice a problem.

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Founder’s Note

Super Potent has been part of Breewoo for years, but I knew the formula could do more.

The original serum already started with a powerful infusion of Ayurvedic herbs and botanicals created to condition the scalp, support healthy growth, soften new growth and help with retention.

When I decided to refine it, I didn't want to replace what made it Super Potent.

I wanted to build on it.

So I fortified the original herbal infusion with meaningful amounts of Pumpkin Seed Oil, Black Seed Oil, Broccoli Seed Oil and Squalane to create a more complete serum for the scalp, roots and the vulnerable areas we're often trying hardest to protect.

And I've become more consistent with using it in my own routine.

Even though thinning isn't my primary concern, I've noticed my roots stay softer and don't dry out as quickly. It's become an intentional part of how I care for my scalp and new growth—especially when I'm paying closer attention to shedding and retention.

That's what I wanted the refined Super Potent to be:

Not just something you use when your hair is already in trouble. A serious part of the routine that helps you care for what you're growing and hold onto more of it.

— Wendy

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Full Ingredients

Organic Castor Seed Oil, Organic Soybean Oil infused with Organic Amla Extract, Organic Bhringraj Extract, Organic Brahmi, Organic Rosemary, Fenugreek, Biotin, Organic Comfrey, Organic Nettle, Basil, Passionflower, Sulfur, Hibiscus Extract, Peppermint Essential Oil, Lavender Essential Oil, Menthol, Camphor, Capsicum, Pumpkin Seed Oil, Broccoli Seed Oil, Squalane, Black Seed Oil, Vitamin E (Tocopherol).

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